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current news

Marks & Spencer Lingerie Ad Banned

The banned Marks & Spencer bus ad.
The banned Marks & Spencer bus ad.

(Filed Under retail Lingerie News). Major U.K. retailer Marks & Spencer has had to pull ads for its Autograph line of lingerie after the Advertising Standards Authority deemed it as "overtly sexual."

The advertisement, which appeared on the sides of public buses, shows a model wearing lingerie while kneeling on a bed with her back arched and legs spread apart. Complaints led to the Advertising Standards Authority’s investigation, which resulted in a ban on the ad.

In a release about the advertisement, the Advertising Standards Authority stated that its ruling is "a useful example to the industry of the tougher line we’re taking on ads that are likely to be seen by children."

The Advertising Standards Authority was established in the U.K. in 1962 to regulate the content of advertisements, promotions and direct marketing in the country.

more retail Lingerie News >>

Published 11-30-2011 by Katherine Rautenberg

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