(Filed Under wholesale Accessories News). Model and television star Kendra Wilkinson has partnered with adult toy and accessory company Evolved Novelties to create LoveCandy, a line of aromatherapy and aphrodiasiac-infused bath and body products, lingerie and novelties.

"With Kendra, we expect to dynamically develop the category in both our traditional specialty channel and mainstream locations that are already seeing growth, such as Walgreens, CVS and Target," said Marcus Higgins, marketing director for Evolved Novelties.

The LoveCandy product line will launch in December 201l, with products available in specialty as well as mainstream stores. The line will also be available on MyLoveCandy.com, where Wilkinson will post blogs and videos and respond to questions from fans and consumers.

Established in 2006, Evolved Novelties distributes its products to over 25,000 stores worldwide.

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Published 11-30-2011 by Katherine Rautenberg