top shadow
BODY

current news

H&M Features CGI Lingerie Models


(Filed Under retail Lingerie News). Swedish company H&M has been taking criticism for the lingerie models on its website — the bodies displaying the retailer’s holiday intimates collection are completely computer-generated.

To create the CGI models, the lingerie was photographed on mannequins, which were given human features via photo-editing software. H&M shot real models for the campaign, only to superimpose their heads on the lingerie-clad virtual bodies.

The practice has been called controversial for creating unrealistic physical ideals or giving consumers the impression that no model is aesthetically perfect enough to sell intimate apparel. But H&M is defending its CGI models.

"This technique is not new," said H&M representative Håcan Andersson in a statement. "This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing."


more retail Lingerie News >>

Published 12-12-2011 by Katherine Rautenberg

Related Articles

H&M Features CGI Lingerie Models
H&M Opens in Singapore
H&M 3q Revenues Drop 3%
H&M to Open Bulgarian Location
Beckham Teams With H&M for Bodywear
H&M Sales Down 4% in June
H&M 2q Profit Drops 18%
H&M Opens New Baltimore Location
H&M Opens First Store in Romania
H&M To Enter Turkey


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow