(Filed Under Licensing News). Apparel brand Kenneth Cole has announced a worldwide licensing deal with Israel-based Delta Galil to develop, produce and distribute men’s underwear and women’s lingerie, loungewear and hosiery.
All collections will launch by early 2013, with some collections hitting specialty stores, department stores and Kenneth Cole New York retail locations by fall 2012. Kenneth Cole stated it chose Delta Galil because of its reputation for excellence in designing and manufacturing top-of-the-line intimate apparel with a focus on comfort and aesthetics.
"Kenneth Cole is one of the most recognized brands in the fashion industry and a great addition to our branded portfolio," said Delta Galil C.E.O. Isaac Dabah. "We look forward to applying Delta Galil’s strengths in design, product and material innovation, and global distribution to grow both the Kenneth Cole brands and our own business."
Kenneth Cole’s current licensing partner for these apparel categories, Esportia International Inc., will continue shipping to customers during the licensing transition period.
Kenneth Cole Productions, Inc. designs, sources and markets apparel, footwear and acccessories under brand names Kenneth Cole New York, Kenneth Cole Reaction, Unlisted and Le Tigre. Delta Galil Industries, Ltd. is a global manufacturer and marketer of seamless intimates, activewear, legwear and loungewear.
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