(Filed Under wholesale Men's Underwear News). Brazilian company BoyRio, known primarily for its men’s swimwear line, has debuted a number of fitted men’s underwear styles for 2012.
BoyRio’s styles include a low-rise brief; a jock brief, combining a low-rise brief front with a jock-strap-style back; "xtreme" low-cut briefs and jock briefs; a classic brief, based on the brand’s bestselling Brazilian sunga swimsuit shape, featuring a higher-rise waist and a comfortable front pouch; as well as square-cut styles. All are available in sizes S to L.
BoyRio’s underwear styles are created in Brazil from 95 percent cotton and 5 percent spandex. The briefs are available in solid bold colorways with the brand name printed on a black square in the center of the white waistbands, remaining true to the brand’s classic, minimalist aesthetics. "Our color combinations and stylish designs aim to appeal to our customers who like unique and classic sophistication without loud colors, padding or wild prints," said BoyRio designer and owner David Laing.
Laing stated that 2012 will see the launch of even more comfortable, sexy underwear and swimwear styles for BoyRio, who aims to further develop a brand that promotes masculinity and self-confidence. BoyRio’s underwear styles wholesale for $13 to $16 with a suggested retail price range of $30 to $35 and ship from a distribution center in the U.S.
Launched in 2007, BoyRio apparel is available at retailers across the U.S., including Mankind in San Diego, Calif. and Creative Male in Miami, Fla.
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