(Filed Under retail Lingerie News). U.K.-based lingerie and adult novelty retailer Ann Summers has announced the winner of its model contest: Lucy Moore, a 20-year-old size-16 student.
Moore, the only plus-size finalist, received 22 percent of the public’s vote. Over 30,000 votes were cast for the retailer’s 10 finalists, who were chosen from 4,000 entrants. Moore will model Ann Summers’ latest lingerie line in the company’s first ever television ad as well as appear in a print campaign.
"The campaign was about finding a real woman who embodied our brand and oozed sexiness and confidence," stated Ann Summers C.E.O. Jacqueline Gold. "Lucy really stood out for us, and we are really looking forward to showing off our new Valentine’s collection with Lucy taking center stage in the campaign and store windows."
Ann Summers operates over 150 locations across the U.K. and Spain.
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