(Filed Under retail Lingerie News). Allure Intimate Apparel, a chain of lingerie stores in the Midwest, will open a new location at the upscale Galleria shopping center in Edina, Minn.

Owned by husband and wife team Peter and Peg O’Malley, Allure offers bra fittings by trained specialists and lingerie, sleepwear, shapewear and loungewear from brands including Aubade, Wacoal, Le Mystere and Cosabella.

The flagship boutique will be Allure’s fifth location and will open this spring at the Galleria, located at 69th Street and France Avenue in Edina. Allure’s other shops can be found in Maple Grove, Minn.; St. Paul, Minn.; Brookfield, Wis.; and Mequon, Wis.

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Published 01-16-2012 by Katherine Rautenberg