(Filed Under wholesale Lingerie News). Wick’em Bra Liners, an innovative product designed to absorb moisture and prevent skin irritation, has chosen Coconut Grove Intimates to manufacture, market, sell and distribute the brand.
"We selected Coconut Grove Intimates as our partner based on their outstanding history in the market and are very pleased to watch them build the business for a product we are so passionate about," stated Donna Frye, Wick’em president. "Coconut Grove will be taking over the website and all manufacturing and distribution to boost the presence of Wick’em in the marketplace." The forthcoming website, Wickem.com, will launch soon and serve as an e-store for the brand, replacing its old site, BraLiner.com.
The unique design of Wick’em Bra Liners pulls perspiration away from the skin while creating a comfortable layer between the skin and the bra band to prevent digging caused by underwires or elastic. The Moisture Management Wick’em is made from absorbent cotton mesh, while the super-soft Natural Bamboo Wick’em accommodates women who have ultra-sensitive skin or who may have recently underwent surgery and are looking for more comfort.
Wick’em Bra Liners come in a variety of colors and wholesale for $8 with a recommended retail price of $19.95. Available at several specialty stores across the U.S., the product has been very successful at HerRoom.com and will be making its debut on the ShopNBC network and website in February.
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