(Filed Under wholesale Men's Underwear News). Following up a debut collection consisting of classic black and white styles, Denver-based men’s underwear brand Maclovia has released a number of colorful, fashionable new looks.
Maclovia owner and designer JM Clark started the brand in 2011 with his Mexican origin and culture in mind. The brand name comes from a 1940s-era story (and 1948 feature film) of the same title, a tale of forbidden love and national identity. Clark designs for the 18 to 45 demographic, striving to reach active, fashion-forward men who favor confidence and comfort, and plans to expand Maclovia’s offerings to include men’s and women’s swimwear, knitwear and accessories in the near future.
Colorblocked briefs and square-cut styles accommodate sizes S to XL, with some designs available in XS as well. The styles are designed and manufactured in as well as ship from Denver, with wholesale prices ranging from $7 to $10 with negotiable rates and no minimum orders for retailers. Maclovia underwear currently retails for $18 to $32 at specialty stores and retailers across the U.S., including House Boi in San Diego, Injeanious in San Francisco and Megafauna in Denver.
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