(Filed Under wholesale Lingerie News). Youthful, contemporary, fun and sexy: that is how Debby Long Gedney, president of Biflex, described Miss B’Havin’, the company’s newest collection launched at New York market week earlier this month. “The girls in the sewing room had so much fun making it,” she said.

“It offers a lot of different silhouettes; the Ultimate, the Dramatic, the Max and the Uplift, all pushups, as well as a corset look in one our bodies. There are a lot of detailed trims [and] marrying of unique fabrics with prints and bright colors. It is definitely for the woman who likes a fashion look and a sexier style, which I think these days can be someone of any age.”

Pam Arfield, vice president of sales for Biflex, added that with stripes, geometrics, snake and zebra prints in colors ranging from hot to neon, Miss B’Havin—which features the tagline “the naughty behind the nice”—offers “cheerful, fun styles that will make you smile.” Prices throughout the line are moderate, Gedney said.

The line’s bras run in sizes 34A through 38C, while bandeaus run in sizes S through XL. Signature styles include Magic Cleavage, bras that include multiple hooks at the center, which allow the wearer to self-adjust the bra to the level of cleavage enhancement she wants.

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Published 08-15-2010 by Amanda Torres Price