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current news

Industry Vets Launch White Space Marketing


(Filed Under Financial and General Interest News). Apparel industry veteran Raymond Nadeau has launched consulting practice White Space Marketing LLC, a strategic firm specializing in new business and product development, brand building, retail merchandising and category management.

The firm was named in accordance with its aim to identify the "white space" opportunities for a brand to break through cluttered market segments and connect with buyers and consumers. As president and C.O.O., Nadeau brings more than 30 years of experience to the consulting group, having worked with industry giants including Berkshire Hathaway, VF Corporation and Sara Lee/Hanesbrands. Executive consulting partner Jeffrey Clair boasts intimate apparel industry experience as he was most recently senior vice president of sales at Russell Newman Brands and previously worked for Carole Hochman and Sara Lee/Hanesbrands.

Ray Nadeau can be contacted at ray@whitespacemarketing.net.


more Financial and General Interest News >>

Published 01-26-2012 by Katherine Rautenberg

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Industry Vets Launch White Space Marketing


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