(Filed Under wholesale Shapewear News). Jockey International, Inc. is teaming up with Times Three Clothier LLC, producer of the Yummie Tummie brand, to launch a collection of Jockey shapewear.
Heather Thomson, founder and president of Times Three/Yummie Tummie, will design the shapewear collection, which is set to hit retail stores October 2012. In turn, Jockey will be the sole company licensed to distribute patented Yummie Tummie three-panel shapers under the Jockey name at affordable prices for consumers.
A multimillion-dollar ad campaign featuring celebrity stylist and television personality Rachel Zoe will accompany the launch of the Jockey shapewear collection. The line will include tanks, shorts and slips in dark and neutral colorways with a suggested retail range of $38 to $57.
Yummie Tummie launched in 2008 with a shapewear collection available in specialty stores and boutiques across the United States. Kenosha, Wis.-based Jockey International, Inc. is a manufacturer, wholesaler and marketer of intimate apparel sold in over 120 countries.
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