(Filed Under retail Lingerie News). Fullbeauty.com, the recently-launched website focusing on plus size intimates and loungewear, has just begun offering plus size bras from Mia by Amoena. As of today, Fullbeauty.com, a division of Redcats USA’s OneStopPlus Group, was showing nine of the Amoena bras in band sizes from 32 to 46 and up to an I cup in select styles with retail prices ranging from $66.00 to $77.00.
Amoena’s lingerie offers “the perfect combination of comfort and design with a cut specially developed to ensure reliable fit,” according to a spokesperson. Its patent-pending technology is “the world’s first lingerie line with temperature-equalizing Comfort+ technology...an Outlast fabric densely saturated with micro capsules that regulate and balance fluctuations in a woman’s body temperature. The Comfort+ technology transfers heat away from, and back to, the body as needed, absorbing excess heat during a rise in temperature and gently releasing it when body temperature decreases.”
“Fullbeauty.com offers true innovation in design and function and a no-compromise shopping experience,” said Michele Crawbuck, VP and brand manager, fullbeauty.com. “Partnering with Amoena is a great opportunity to add another innovative brand to our expansive collection of both proprietary and national brands, giving our customers an even broader selection of sexy bras that look fabulous and provide ultimate comfort.”
Launched in September 2011, fullbeauty.com features plus size bras (from 36B to 50N) and lingerie representing, it claims, “the most comprehensive range of brands, styles, sizes and colors available anywhere in the world.”
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