(Filed Under retail Lingerie News). MeUndies.com, a website that describes itself as “a replenishment e-commerce company that puts shopping for basic apparel like underwear, socks and t-shirts on auto-pilot,” launched today. The underwear by subscription service offers members underwear ($16 for men’s and women’s syles, to start) delivered at regular intervals.

The company produces its own brand of underwear and claims that “By cutting out brick and mortar stores and brand licensing fees, the company passes along the savings to customers.” In addition, the company offers a 100 per cent money back guarantee that includes the promise that “customers don’t even have to bother with repackaging return items; MeUndies.com offer full refunds without having to send back the merchandise.”

“MeUndies.com was born out of our frustration with the entire basics shopping experience…We wanted to create an easier, less expensive way to keep your basic apparel replenished, but at the same time, create an unparalleled lifestyle brand that resonates with people,” said Jonathan Shokrian, co-founder and president.

The site launches with three styles of men’s and four styles women’s underwear, offered in a variety of colors, and will be expanding into socks, t-shirts and leggings in the coming months. In addition to the online-subscription service, MeUndies products will soon be available in vending machines at select locations, including the Hollywood, CA boutique Confederacy and a soon-to-be announced location in NY.

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Published 02-09-2012 by -