(Filed Under wholesale Shapewear News). (MAGIC Report) Six months ago, sportswear producer EHL Imports, created a line of shapewear, 8 of Hearts, to sell to its existing customer base of apparel retailers. “We did it because the Colombian and Brazilian brands are so expensive. We wanted to make something more affordable,” said Gaby Abed, an owner at EHL. “We wanted to give the customer an option.”
8 of Hearts offers a variety of shaping pieces, all made in China, including a one-piece body slimmer ($15 at retail), a body suit ($15 retail), a silicone butt panty ($30 retail) a strapless waist slimmer ($20 retail) and a slimming vest ($30 retail). Additional shaping garments are in the line, which continues to expand.
Abed explained that the products are particularly popular in Hispanic markets. To date, the company has not yet targeted traditional intimate apparel retailers.
Abed noted that he has had success using the following slogan to promote the brand: “Warning: We are not responsible for your increased sex-appeal after using our product.”
8 of Hearts was on display in the EHL booth in the sportswear section of the most recent MAGIC (February 13-15).
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