(Filed Under wholesale Loungewear News). (MAGIC Report) Fun Apparel launched its Boxie line of bloomers at the recent MAGIC show in Las Vegas (February 13-15). The first collection, samples of which arrived just in time for the show, were made of 100% woven cotton, lined in satin, “with the landing pad built in,” explained Krish Arora. Boxies have elastic around each leg, and come in several different styles. Knit fabric versions are a future possibility.

No pricing information was available at the show. Minimum wholesale order for the company is $500.

Fun Apparel specializes in boxers, pants, t-shirts and other casual wear. It does about 70% of its business in the men’s category, with the rest women and kids. The women’s line was launched two years ago, according to Arora. In all, the company offers some 600-700 styles which are “changing all the time.” Fun Apparel is a MAGIC regular.

The Houston-based company utilizes several brand names including: Fun Boxers, Fun Kidz and Fancy Girlz.

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Published 03-01-2012 by Nick Monjo