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current news

Dreamgirl Expands in UK at Birmingham Fair


The Dreamgirl booth at The Birmingham Spring Fair
The Dreamgirl booth at The Birmingham Spring Fair

(Filed Under wholesale Lingerie News). Dreamgirl, in its continuing efforts to expand on the international scene, has made a point of being represented at a variety of lingerie and costume exhibitions around the world. Most recently, the company reported a well-received showing of its extensive collection at the Birmingham Spring Fair (February 5-9) at the National Exhibition Centre in Birmingham, England.

“The show went really well for us,” declared Claire Woolley of New Temptations, Dreamgirl’s U.K. distributor. “We got a fabulous reaction on the new costumes and will be back at the show again next year for certain.” According to the Woolley, “We had the new 2012/13 costume range together with some carry forward lines and also a small selection of the new 2012/13 lingerie collection on show.”

The U.K. has become and increasingly important market for Dreamgirl. “We are growing year on year and have a well-known presence within the industry and are working hard to continue to grow and develop the business,” said Woolley. “I think that the UK market is recognizing fancy dress costumes as being a great essential for a night out.”

The distributor added that the Spring Fair provides a somewhat different emphasis than other shows Dreamgirl attends, such as the Paris lingerie shows, the Houston Halloween show and the International Lingerie Show. “The ILS is more for the lingerie side of Dreamgirl – the Spring Fair is totally focused on fancy dress costumes and that is the main area of interest for visitors,” Woolley said.

The next show for Dreamgirl will be the ILS in Las Vegas, March 26-28.


more wholesale Lingerie News >>

Published 03-06-2012 by Nick Monjo

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