(Filed Under wholesale Lingerie News). Dreamgirl has launched a new “concept catalog” collection, ENCORE, for the 2012/2013 season, with all styles ready to ship starting March 30, 2012.
The new collection comes in the company’s new “Pink Diamond” packaging. “The Encore Collection and Pink Diamond are a new approach for Dreamgirl to entice younger, hipper consumers to the brand.” said Dreamgirl CEO, Christopher Scharff. “The product line has an array of innovative details that play up the vibrant color story and daring styling for a new generation of consumer.”
The ENCORE collection focuses on five colors as well as black, with many styles accented with black: lime, fuchsia, coral, iris and turquoise. The lingerie often comes with a matching thong or g-string. Wholesale prices range from $7.95 to $12.95 for regular and plus sizes, respectively.
Dreamgirl describes the new collection as “flirty and fun,” and has included details such as ruffles, lace-ups, bows and peek-a-boo cutouts, seen in a variety of silhouettes, ranging from baby dolls and other one-pieces to bra and panty sets. The focus is on two fabrics: nylon/spandex mesh and stretch lace. “The plus section features figure flattering styles in the same “Hot Brights” color palette. Big, bold and beautiful has never been so bright and sexy!” according to a company release.
“Our organization continues to execute its business plan across all product categories and in all markets,” said Scharff. “I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012.”
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