(Filed Under wholesale Lingerie News). Matthias Jaschke, a principal of Formesse, the German textile company, announced the closing of the firm’s lingerie division, Wundervoll. “Unfortunately,” he declared, “we failed to make a commercially successful brand out of our celebrated designer label. At the same time, the core business of Formesse developed to such an extent that it became increasingly difficult to manage the challenges faced by both areas. This is why I have reluctantly decided that the current spring / summer collection will be the last for Wundervoll.”
The collection was launched in January, 2008 as part of Berlin Fashion Week. Jaschke noted that the label’s lingerie sets “were ground-breaking in their style and quality from the beginning – and Wundervoll has remained true to this philosophy. The positive feedback from the media, retailers and customers provided us with our incentive to drive forward our vision of “luxury underwear” with great passion.” He thanked, with the announcement of the closing, “all those whose hard work has brought life to the idea of Wundervoll – especially Luise Blank (design), Ulrike Kruse (product) and my wife, Sonja (marketing).
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