(Filed Under wholesale Lingerie News). Splendid, an apparel brand owned by VF Corporation, has signed an exclusive licensing agreement with Coconut Grove Intimates to design, produce and distribute women’s and girl’s intimates.
The new line will be shown to retailers during the upcoming May market in New York, and, according to a spokesperson, the collection “will reflect and complement the apparel line, which is known for vibrant color, classic stripes and comfortable, sophisticated style with an exceptionally soft hand-feel.”
The women’s group contains more than 25 styles including bras, panties, boy shorts, chemises and rompers with retail prices ranging from $18-$22 for bottoms, $44-$52 for bras and $52-$68 for chemises and rompers. The Splendid Girl line targets the 10-15 age range and offers bras and panties retailing at $28-$32 for bras and $12-$16 for panties.
Cotton modals and micro modals will comprise the bulk of the assortment and will feature “bright solids, colorful stripes and cheerful patterns” all designed to be mixed or matched. All pieces are sold separately.
The Splendid intimates will be sold through major department and specialty stores carrying the brand as well as Splendid boutiques and online at Splendid.com. Founded in 2002, Splendid is a “collection of ultra-comfortable styles for the entire family,” with a flagship retail location on Robertson Boulevard in the brand’s hometown of Los Angeles, in its boutiques in Aventura and Newport Beach boutique and at high-end department and specialty stores.
Coconut Grove Intimates is a 25-year-old company that produces solution-oriented bras, bra accessories, and private label intimate apparel programs. The company holds additional licenses to produce intimates unter the Maidenform and Wickem labels. The firm is based in Markham, Ontario, with additional office locations in the UK, and New York, NY.
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