(Filed Under wholesale Lingerie News). There was an opening party last night (April 26th) for the new 1000-square-foot Bradelis New York lingerie boutique at 211 Elizabeth Street in Manhattan (article in BODY last month).
As of today owner Gold Flag Ltd. has also refreshed and renamed its three other U.S. Ripplu stores, giving them the Bradelis (pronouced bra-de-lease) name. In total the Japan-based producer of intimates and underwear operates about 20 additional such stores in that country and China.
What was particularly interesting to see at the launch party was the originality, beauty and size of the company’s collection, amounting to several dozen styles ranging from bras, panties, slips, babydolls, thongs, tangas, boy shorts, camisoles, waist cinchers, control panties and bra camis available in a wide variety of laces, fabrics prints and colors. While not in its short term plans, the company will eventually make its collection available to other stores as it has in other countries.
Gold Flag opened its first Ripplu shop in New York in 1994 with the emphasis on providing extraordinary fit. From the start the company provided an additional, free, custom fitting service to its customers according to Lana Sanders, a company executive. She added that clients may, at any time during the life of the bra, return to have the garment readjusted, free of charge, as the need may arise. The standard bras range in price from $60 to $160
Company owner Akiyo Hirakubo was at the opening and told BODY that she plans, “over the next three years, to have open” as many as ten U.S. Bradelis shops. “Yes!” she exclaimed when we asked if she wanted to be the next Victoria’s Secret.
According to Sanders the Bradelis stores in the U.S. (there is one in Flushing, Queens, another in Manhattan on Madison and one in Torrence, CA), offer a few other brands including NuBra, Spanx, La Fee Verte and Cosabella.
Gold Flag produces undergarments and apparel under a variety of additional labels which it uses in Asia and South America, including Susa, Modal, Easy Top, Forever New and Hotel Bavarois. It produces underwear and pajamas for men, as well as sleepwear and other apparel for women. Gold Flag supplies a variety of department and other stores around the world, as well as its own boutiques.
This year the company introduced a new collection of backless, strapless adhesive bra it designed utilizing the manufacturing facilities of Bragel International, the maker of NuBra adhesive bras. The “NuBra x Bradelis New York” bras are meant to be seen. Some styles have a bold leopard pattern, others are encrusted with Swarovski crystals, beads, sequins or embroidery.
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