(Filed Under wholesale Lingerie News). A new concept in corset design has provided a sales boost for Shirley of Hollywood. “The reaction to our new Hollywood Corset has been fantastic,” declared Eric Schlobohm, director of international sales. “We premiered the group at the ILS show to rave reviews and lots of “Oh My God” comments on the bust lines jumping up two sizes.”
The Hollywood Corset combines a particularly effective black padded push up bra, which is put on first by the customer. Then the corset is slipped over and attached to the bra with special clips designed to hold the bra in place and prevent it from being seen under the corset. Then the back of the corset is laced up; the combination of the expanded bust and shrunken waist gives the wearer “movie star curves,” according to the company.
“We have five styles in the collection. A gorgeous black lace overlay of a frosted violet satin, a little red satin number trimmed in black eyelash lace, a cotton sateen leopard print, a salsa red satin tapestry and a classic all black satin and spandex,” explained Schlobohm. “All styles are available from size 32 to 44. At Shirley of Hollywood we always consider our missy and curvy customers. And our design team is already looking at new fabrications for Fall and Holiday.”
Several major stores have already ordered the collection including Adam and Eve and HerRoom.com.
“The big hit for at our Shirley booth at ILS was our black Satin and spandex Hollywood Corset & Bra set #25991, which boosts the bust two full cup sizes. In our HOT booth the metallic big hole fishnet chemise was the standout #96358, as well as the new multi-stripe fishnet and rings dress #90277.”
The new bra and corset combination was not the only collection Shirley launched in Vegas. “We also introduced the brand new 2012 HOT Lingerie and Stocking Collections to rave reviews and strong bookings, which is all shipping at once,” said Schlobohm. “And over in the costume hall we introduced our new Reversible Corset and Halloween accessory collection. Retailers loved the unique twist on the costume category, taking Shirley corsets and dressing them up as costumes in so-so many different ways. And the reversible corsets were loved by all. We even released a “how-to” video. It falls right in line with the big trend of accessorizing to create a costume, and the big kick is, that you still have a corset after Halloween to rock your man at night, or hit the town.”
During the ILS several prominen exhibitors claimed they had their strongest show in many years, and Schlobohm agreed. “We had the best show ever, spread around all our collections, Shirley of Hollywood, Intimate Attitudes and HOT!”
“In addition to print catalogs we also released four great video clips. One showing off the new Hollywood Corset, with a before and after look, our retailers loved it. Also a how to turn your corset into a costume. We also did released behind the scenes clips from the Shirley big book shoot, and a 15 minute loop tape, perfect for in store monitors.”
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