(Filed Under wholesale Lingerie News). Freddy Lula has joined BodyZone Apparel as executive sales manager. With over 15 years experience in business and sales management in the retail and restaurant industries, with “strong expertise in marketing/sales planning and growth, Freddy will be a welcome addition to the BodyZone team,” according to a company spokesperson.
Lula’s prior experiences includes a stint as “regional sales manager designate for Limited Brands which includes the brands of Victoria’s Secret and Bath & Body Works,” where “he was responsible for building profitable top-line sales growth and took a struggling district and increased sales by 9% in the first full-year. In addition, he was responsible for the coaching and training of salaried managers on company initiatives, human resource policies and operational procedures.”
Before Limited Brands, Lula “worked 12 years with then Pepsi Company and now Yum! Brands. He was promoted to several rotational roles including training manager, district manager, regional staffing manager and international franchise manager. The later position he was responsible to build sales and units in Latin America and the Caribbean region for the Taco Bell/Pizza Hut brands, consisting of 7 countries, 74 units with revenues of $45 million. Highlight was providing consistent same store sales growth averaging 18% over 6 years and opening 12 new units. In addition, he received recognition from the VP and COO as he took on the role of implementing the company’s customer service initiative ( Customer Mania) for the region and presented and trained franchisees in over 15 countries,” according to the spokesman.
Lula holds a Master of Business Administration degree in Marketing & Management with a Bachelor of Arts degree in Communications from the University of Texas at Austin, according to the company.
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