(Filed Under wholesale Lingerie News). Unspoken, the luxury intimates line that launched at February MAGIC, has added two high-profile executives to its management team: Linda LoRe, the former CEO of Frederick’s of Hollywood, as executive chairman of the board; and Yolanda Dunbar, the former SVP of brand and direct marketing at Frederick’s, as president.
LoRe, who left Frederick’s in September of last year, had previously been serving as a consultant for UnSpoken. “We have al kinds of good things happening here,” declared owner and chairman of the board, Caron Block as she discussed the recent hires, which certainly add credibility to the new venture. Another reason for celebration: the delivery of the company’s first collection for fall.
Wholesale price points for the original styles range from $18 for a silk and lace panty (suggested retail price $39) on up to a “silk pantsuit with lace detail with a built in bodysuit” with a wholesale price of $339 and a suggested retail price of $749. The first grouping contained about a dozen designs, including silk, lace-trimmed gowns, bodysuits, shorts, sleep pants, robes, bras and panties that come in ivory, black, pink and silver. In our article on the company back in February, we noted the loungewear reminded us of the elegant and sexy black and white photos of silk-adorned movie stars taken in the 1930’s by George Hurrell.
“34 to 55 is our demographic,” explained Block during our original interview. “Women with curves…This is a demographic with a lot of money…Women who have money to spend, who want high quality.” Block emphasized that “All garments are designed to be comfortable,” and are made with “high end silks and laces.” Other materials include eyelash lace, stretch lace, modal, stretch satin, cotton voile and power net. Several of the elegant and striking garments are “crossovers that can be worn out. This is another of our strengths,” said Block.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.