(Filed Under wholesale Sleepwear News). Goodnighties, a company that manufacturers ârecovery sleepwear made with patented IonX technology,â received a powerful boost to sales on its own website and for its retailers, when it was featured on a recent segment entitled âSecrets from the Oz Houseâ hosted by Dr. Mehmet Oz, of The Dr. Oz Show.
Sarah Baldwin vice president of marketing for Goodnighties, explained in an
email to BODY, after the show he show aired on April 27th, âCalls began instantly (starting in the East Coast and continued through the night). Our web sales were averaging one sale every minute for 48 hours straight. Even into the following week we were receiving orders once every 8 minutes. Then every 15 minutes for days after thatâthousands of new visitors to our websiteâand our numbers are still high for new visitors. It was, and continues to be, pretty amazing. The market for âfunctional fabricâ although a new category,
is unquestionably thereâwhen a consumer hears about the benefits from Goodnighties they buy....itâs as simple as that. Itâs not a cliche, people are looking for alternative ways besides pills to get a better nightâs sleep.â
Goodnighties sleepwear is made with proprietary IonX fabric which the company claim neutralizes âthe stress our bodies produce...by stimulating blood flow with negative ions to tired strained muscles to promote healing and a better quality of sleep. Plus, the fabric wicks away moisture, keeping you cool so you can sleep all through the night.â
Goodnighties is the only company to sell this unique fabric, according to the firm, and all pieces are sold separately (customers can mix and match as they choose) and are all made in the U.S. âAfter two years of fabric development, the result is a comfortable, non-binding and breathable 4-way stretch fabric that is easy to care for,â according to a spokesman. âEven after repeated washings, the fabric always stays true-to-color and looks brand new. The blend is 85% polyester and 15% Lycra.â
A variety of sleepwear styles, jewel-toned colors and sizes are offered. For women there are gowns, which retail from $55 to $69; tops ($40 to $43); pants ($47 to $48); and a robe for $80. According to Baldwin, âWe now have a menâs styleâa black boxer short and a black T-top. Even, to our surprise, selling very quickly. Both pieces are sold separately ($29.95 retail) and only in black. A smoky grey will be offered soon.â
âI believe ionization is important,â she explained, referring to the menâs items. âBut equally so, this fabric moisture-wicks to keep body temperature even and is anti-microbial to resist odor and bacteria. For men who travel these are great attributes in fabric!â
As the Dr. Oz show was taped in mid-April, Baldwin remembered, âNot knowing what to expect, we were particularly lucky to have not just a random person from the audience who liked our brand, but the Great and Powerful Dr. Oz himself holding up Goodnighties and talking about the benefits of our unique fabric. It was pure-gold positioning from a public relations standpoint. Not only is Dr. Oz a noted medical doctor, he has a tremendous following with cross-over to men as well. His credible (and lasting) influence became instantaneously apparent and national. From Maine to Hawaii, Alaska to Florida and all in between!â
In addition to the new menâs styles, Baldwin said the company has added two new womenâs styles, a ruffle pant (style #810) and a new gown (style #1105).
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