(Filed Under wholesale Lingerie News). Fashion Forms is opening a showroom at 183 Madison just in time for August Market (which starts at the end of July). “We are glad to be there,” declared Becky Harmon. “Now we will be closer to the action, where all the intimate apparel buyers are.”
In the past, during major market weeks in New York, the firm had maintained a suite atop the Kitano Hotel on Park Avenue at 38th Street. Now, with a permanent, 1000-square-foot showroom in one of the two major intimate apparel showroom buildings, Fashion Forms will be ready to meet with lingerie buyers whenever they are in town. In addition to being more convenient for buyers, Harmon noted that the new space is also larger than the hotel location.
The new showroom, which will be ready by the end of July, is in suite 815 on the 8th floor. Valerie Koehler, the firm’s New York representative, will handle appointments (Vvaleriek@aol.com, (516) 520-9340). During market weeks several members of the Fashion Forms team are usually also in New York.
Fashion Forms produces an ever-expanding collection of solution-based intimate apparel products including bras for all occasions and apparel challenges, specialty bras, bra and lingerie accessories, adhesives and bra tape, push-up pads, shapewear, laundry accessories and fitness bras. New items are added each season.
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