(Filed Under wholesale Lingerie News). Bragel, the creator of the NuBra adhesive bras and push-up pads and Lia prosthetic breast forms, has revamped its corporate website. “We decided to give a face lift," explained VP Daren Peng of the recently completed changes, "because the original website was outdated and the look and feel of the entire site was [a] very industrial-like presentation.”

“Other than the overall change in its layout, more intuitive navigation and detailed individual product information are now available on this website. In addition, we have added more video clips for those who are interested in learning more about NuBra,” continued Peng in an e-mailed response to questions from BODY. “The retailers and consumers are now able to see the product image, the style numbers, available colors and sizes as well as the material content in just a couple of clicks.” In addition, “those who are interested in getting product announcements and news from Bragel, can now sign up on the home page to receive such information when available.” The website now also includes a “short form for wholesale inquiries” by retailers wanting to sell Bragel products.

The Bragel site does not include options for consumers to make purchases, but links are provided for the “official online store” for NuBra products. The site also includes information on the Brava mechanical breast enlargement system, silicone components of which are produced by Bragel. A link is provided to the Brava site where purchases can be made.

According to Peng, “New products will be listed as they become available. Compared to the old one, the new website has a more complete list of products in each collection. Some discontinued but still available products might not be listed on www.bragel.com. However, those products can still be found on www.nubra.com.”

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Published 06-22-2012 by Nick Monjo