(Filed Under wholesale Lingerie News). La Femme Fatale, an intimates company founded at the start of this year, is placing its signature line in “mid-tier and better department stores as well as on e-commerce” web sites, according to founder Hy Laniado. He added that he has also created a second label, Diva Lingerie, which “will be distributed to off price retailers around the country.”
The La Femme Fatale label “consists of two contrasting collections, meant to appeal to the multifaceted feminine persona. She is modern and sensual, defined as “a mysterious and seductive woman whose charms entice her lovers into bonds of irresistible desire.” From Lolita to Dita every woman possess a little La Femme Fatale hidden within.”
The Daytime Collection “caters to a fashionable and fun loving woman combining a feminine color palette of candy pastels with vibrant accents. Flirty, confident and self aware, her wardrobe includes fresh and sexy lingerie guaranteed to empower her from the inside out, yet with an emphasis on comfort and versatility for everyday wear.” Bras and panties in the label are paired with garters, corsets and feminine baby dolls with retail prices ranging from $12.99 to $59.99.
The Nighttime Collection “delves into the sensual world of the boudoir with a darker more sophisticated palette appealing to the inner seductress many women possess. Not for the faint of heart,” this grouping is “sure to intrigue and excite, epitomizing the true definition of La Femme Fatale. Many of these pieces are much more risque and designed for the bedroom incorporating novelty styles and fabrications” with retail prices ranging from $12.99 to $59.99.
Diva Lingerie by La Femme Fatale consists of “moderately priced pieces with a focus on fashion and trend. Basics and novelty pieces are offered in an array of cheerful colors and everyday neutrals. This junior-oriented line also utilizes a range of fabrications including mesh, microfiber, seamless, lace and cotton. Its upbeat silhouettes and fun colors inspire confidence and attitude lending the brand its slogan “Unleash your inner diva.” Silhouettes include bras, panties, babydolls and shapewear,” with retail prices ranging from $2.99 to $14.99.
The firm claims “an experienced and dedicated design staff,” and “has secured a strong partnership with a leading global apparel company” according to Laniado. This combination “paired with La Femme Fatale’s expertise, offers a world of benefits and opportunities” to its customers.
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