(Filed Under wholesale Lingerie News). Dreamgirl International received a Platinum Sponsor award from Spencer Gifts/Spirit Halloween for supporting its Spirit of Children Charity.
Dreamgirl CEO, Christopher Scharff personally “took up the cause to raise the donations and awareness on behalf of the successful program,” according to a spokesman. “Scharff decided to have Dreamgirl embark on the fund raising again in 2012 after previously touring the hospitals and seeing how the children excitedly responded to the parties and gifted costumes.”
According to Schaff, “This is the 3rd year Dreamgirl has taken up the cause with The Spirit of Children and we could not be happier with the generosity of everyone who contributed during our fund raising efforts. Our factories, employees and business partners were wonderful to participate and we are grateful of their continued support. It’s incredibly rewarding to see a severely sick child light-up and smile when they are able to play and for a moment not worry about being sick in the hospital.”
According to the Dreamgirl spokesperson, “The program started six years ago with eleven hospitals and the belief that a great holiday should do great good. The Spirit of Children has raised more than $7 million in cash and merchandise donations since 2006 and has expanded with over 120 children’s hospitals across the United States and Canada during the 2011 season. Every dollar donated goes directly to the hospitals.”
line. Big, bold and beautiful has never been so bright and sexy!”
“We are launching our updated Diamond packaging this year with the new Red Diamond box,” explained Dreamgirl CEO, Christopher Scharff, adding, “We think the new packaging will increase sales by creating a strong bright statement for our retailer’s wall systems. In addition, we enhanced our Black Diamond Packaging with larger images on both front and back to feature more design details.”
In addition to Red Diamond, other packaged lingerie categories that will have this special banner (announcing added value) include Dreamgirl’s bedroom costumes and “Fashion Forward Fetish,” including select Blue Diamond men’s styles that coordinate with the women’s product.
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