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current news

Dreamgirl: Fall, Holiday Valentine’s Catalog


New Box Has Larger Images
New Box Has Larger Images

(Filed Under wholesale Lingerie News). Dreamgirl International’s new “Fall - Holiday - Valentine’s” catalogue, with both new a existing styles, emphasizes “a vibrant color palette of gorgeous jewel tones, along with the dramatic touches of gold metallic laces, sequins and chains,” according to a company spokesperson.

“The on-trend assortment of best-selling styles, re-colored in the jewel tones of sapphire, emerald and ruby red are perfect for holiday through Valentine’s Day,” the spokesperson, adding that the new collection contains “dramatic touches of gold metallic laces, sequins and chains,” and “features the new sexy, edgy look of strappy, “bandage” styling that is captured in both our lingerie and clubwear for this season.”

Wholesale prices in the new collection range from $1 to $9 for hosiery, $8 to $12 for Diamond Packaged Lingerie, $10 to $18 for hanging lingerie and robes and $18 to $26 for corsets. All the new styles will be ready to ship starting July 31st, 2012.

“For the Fall/Holiday/Valentine’s catalogue, Dreamgirl is presenting a tightly merchandised on-trend line that will create a strong statement and allow for key item sales growth during the critical fourth quarter holiday season,” said Dreamgirl SVP of merchandising and design, Susan Feldman. “The product line in both our hanging and packaged assortments radiates with the shimmer of satin and the sparkle of sequins and rhinestones, in colors and styles that are sure to be a holiday success.”

The Dreamgirl Red Diamond line now “has a new graphically enhanced box with a bright white background, larger images on both the front and back, multiple plastic windows for easy viewing and a special “call out” banner to let the consumer know that there is an added value item with the lingerie such as an eye mask, wrist restraints or an intimate toy.” The Dreamgirl Diamond Collection consists of “one size fits most” and “one size fits most queen.” In addition, the clubwear collection contains “several dramatic new fashion forward touches of gold metallic laces, sequins and chains,” and the plus selection “features figure flattering styles in the same jewel tone color palette that are available in the regular line. Big, bold and beautiful has never been so bright and sexy!”

“We are launching our updated Diamond packaging this year with the new Red Diamond box,” explained Dreamgirl CEO, Christopher Scharff, adding, “We think the new packaging will increase sales by creating a strong bright statement for our retailer’s wall systems. In addition, we enhanced our Black Diamond Packaging with larger images on both front and back to feature more design details.”

In addition to Red Diamond, other packaged lingerie categories that will have this special banner (announcing added value) include Dreamgirl’s bedroom costumes and “Fashion Forward Fetish,” including select Blue Diamond men’s styles that coordinate with the women’s product.


more wholesale Lingerie News >>

Published 06-24-2012 by -

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