(Filed Under wholesale Lingerie News). For the second year in a row Seven ‘til Midnight’s new holiday catalog is designed around a pin-up calendar, with the collection itself channelling “the muses of the Good Girl Art movement.” The digital version is available now, with the printed version available the first week in August.
This year’s 48-page edition “has more pages, pictures and [the fonts] are bigger,” according to company spokesperson Cathy Ann Whorley told BODY. “We changed a simple background color to make our summary pages easier to read. For our breakers we carefully planned the editorial shots against a green screen; hand sketched and scanned in the scenes, and then dropped in the model photos and added some flirty details. The catalog is smaller in dimension (9 ½ x 11 ½ inch). Also, you will notice each breaker is focused on a romantic setting for two or a flirty gesture towards that special someone.”
The collection of over 35 styles, “including new and a few carry over must haves that fit with this collection,” uses “color pallets such as luscious reds, Kelly green, and bright and neon pinks with a mix of sequins and lace [that] allows our customers to transition through the holidays from Christmas all the way to St. Patrick’s
Day.” This year the company “focused on using more sequins, bright colors, combining fabrics (sequins
with lace, satin with lace, tulle with sequins, and sequins with mesh), luxurious and shiny fabrics and details such as charms and Lurex lacing,” according to Whorley. “Most of our collection is offered in packaged with the exception of three styles.”
“Evoking playful glamour and luxurious chic, the collection features bustiers, chemises, teddies, baby dolls, bra sets, and panties in eye catching sequins, sumptuous satin, luscious reds, bright pinks, paisley floral lace, and Lurex trim,” according to the company announcement. “Highlights of the collection include “Simply Stunning,” featuring shiny stretch satin in red and green with delicate gallon lace and rhinestone pendant; “Extravaganza” and “Beyond Innocent” [designed with] shiny mini sequins in classic black and cheery hot pink; [and a] fiery red paisley net grouping, “Behind Closed Doors” and bright pink neon “Scandalous.” “
Wholesale prices in the holiday collection start “at $5 for a panty pack with most items under $15 wholesale, keeping the retail under $35. Shipping will begin July 15, 2021. For more information, please visit www.seventilmidnight.com.”
Seven ‘til Midnight’s plus size collection, “Baby Got Curves!,” is also represented in the holiday collection. This year the company “added a new 4 piece sequin Santa dress that is form fitting to all sizes that women can add to their holiday collection and our Prima tutu that is offered in three colors: black, red, and pink. We continue to use these silhouettes, but changed it up. For example the silver Lurex laced in the triangle cups and fitted bodice with an attached shirred skirt make our “In the Spotlight” babydoll a new piece that women will love.” Overall, the company offers some 150 plus styles, with “most of our plus size pieces [averaging] around $16” wholesale.
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