(Filed Under wholesale Lingerie News). The Paris Mode City lingerie and swim show which just ended, attracted 15,324 buyers this year, slightly more than for last year’s July show, according exhibition management.
“Despite an uncertain economic context and bad weather, Mode City, the international lingerie and swimwear trade show, confirmed its position as world leader for the market,” according to a show spokesperson, who noted that last year 15,209 buyers attended. “Thanks to the efforts of 16 promotional offices around the world, approximately 600 retailers in 13 countries were visited by trade show teams, and 10,000 were contacted by telephone in a campaign for the summer session. The trade show also offered complimentary travel to around 75 key buyers and partnered with different brand agents and retail associations across Europe, thus mobilizing their networks.”
According to Mode City, visitors from “France stayed at the head of the list of visiting countries despite a slight 1% drop from last year. 73% of buyers were international. Russia made a noticeable jump to number seven on the list and Japan returned to 10th position.” Countries that showed dramatic increases in the number of visiting buyers included a 25% increase for Ukraine, a 37% increase for Kazakhstan, a 26% increase for Saudi Arabia, a 7% increase for the United Arab Emirates and an 8% increase for Oceania.
The top ten countries, ranked by number of visitors were, France, Italy, Germany, the United Kingdom, Hong Kong, Spain, Russia, the United States, China and Japan.
Images supplied by Mode City.
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