(Filed Under wholesale Plus Size News). Fullbeauty.com, the on line store for plus size intimates, is now mailing its first 72-page print catalog to consumers claiming the “most comprehensive range of styles, sizes, brands and colors available anywhere in the world,” according to Karen Davis, of Redcats USA, the corporate parent. It is “the largest lingerie catalog produced” by Redcats, and offers over 750 styles of “bras, shapewear, panties, sleepwear, swimwear” from over 30 “national and proprietary brands.”
According to the company, “fullbeauty has prices that range from $9.99 to $88.00, providing a style and price point for every woman looking for perfect lingerie for all occasions. Sizes include: bra sizes 32 - 58; cup sizes A - N; sleepwear sizes S - 8X; panty sizes S – 8X; and shapewear sizes S - 14X.”
The Bra Club, which was launched by Redcats USA in 2008, is a part of the new print catalog. When a woman purchases five bras from within the company’s family of private label brands (fullbeauty, Woman Within, Roaman’s, Jessica London or OneStopPlus.com) within a year of the first bra purchase she will receive a reward coupon (voucher) for a free bra valued up to $30.
“Women have continued to share with us how much it means to them to be able to purchase the best-fitting, most comfortable bras in their size” said Michele Crawbuck, VP and brand manager, at fullbeauty. “Based on this overwhelming positive feedback, we made the strategic decision to rollout a fullbeauty catalog to provide plus size women another convenient option to preview our outstanding lingerie collection of over 100,000 styles, sizes and colors.”
Originally launched in September 2011, fullbeauty is a division of the company’s plus-size women’s apparel business. Other proprietary brands include: Comfort Choice, Amoureuse and Dreams and Co. Fullbeauty is a division of the OneStopPlus Group, which offers a range of women’s apparel, shoes, lingerie, men’s and home products dedicated to plus sizes. House brands include: Woman Within (WomanWithin.com), Roaman’s (Roamans.com), Jessica London (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), Bargain Catalog Outlet - BCO (BCOutlet.com) and OneStopPlus.com, an online marketplace featuring thousands of brands and products. Redcats USA is a web-driven home-shopping operation.
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