(Filed Under wholesale Shapewear News). “Bodyshaper Lingerie” is how Raveware president Sean Monahan describes his new shapewear label, “Va Va Vixen.” He claims “our shaper styles can reduce a woman’s dress size up to 2-3x.”
“What makes our patent pending process unique is we have developed a garment that tightens up the waistline and posterior while enhancing the cleavage area,” continued Monahan. “This is not only making a woman appear thinner, but more voluptuous as well. Our shaper garments are all one piece with hidden hook and eyes under a premium quality zipper, push up bras and crotch snaps. On romantic nights, customers can feel great and confident about themselves and look drastically thinner and sexier all at the same time.” He added, “The inside of the shaper is fully lined with soft jersey cotton for optimal comfort.”
Wholesale prices for Va Va Vixen range from $42 to $46 for sizes S-Xl, and $45 to $49 for sizes 1X-3X, with suggested retail prices ranging from $99 to $120. There is no piece minimum at Raveware, only a $100 order minimum. The line is available in black/nude and black/pink, and ships out of Los Angeles within 48 hours.
“Many woman want to improve their appearance in the bedroom,” emphasized Monahan. “This line will make women of all sizes feel confident about themselves again! The beauty of this group is that there really is no specific target market for it. We have made the line in rich classic colors and flattering silhouettes that appeal to girls in their 20s to women in their 40s. Any woman desiring to look thinner in the bedroom would be a target customer. Any retailer that has customers that want to look thinner and sexier are losing sales,” he emphasized, if they “do not have this product in their stores.”
Companies that already carry the new shapewear include LC Distributors, Lingerie Diva, and Karnation.
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In other news, Monahan said he is “currently working on a bridal line that will feature shapers as well. That catalog will be out in January. He also reported that Party King, a “sister company” has “many sexy shaper Halloween costumes available. Those begin shipping in August and have been booking incredibly strong. Some stock still remains for retailers that want to increase their Halloween sales as well. Before and after photos are available for marketing purposes as well as online sales. Most our hang tags feature before and after photos as well, these are powerful marketing tools that help show what these can do.”
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