(Filed Under wholesale Lingerie News). ESP Group, Ltd., an established Los Angels-based maker of underwear and loungewear for men, women and children, has produced a new lingerie collection under a licensing agreement with Sanctuary Clothing, and will show the intimates at the upcoming Curve show in Las Vegas in August (booth 230).
According to a spokesperson for the licensor, “Sanctuary’s creative director, Debra Polanco, worked closely with ESP Group to ensure the seamless design link of Sanctuary Clothing to Sanctuary Femme.” Categories in the line include “free spirited daywear: bralettes, bandeaus, boykinis as well as tanks and slips along with loungewear items like the jet set pajama set and second skin pants.” Sanctuary claims that “Initial orders have already been confirmed with Bloomingdale’s for November 2012 delivery with other department stores, specialty stores and e-commerce sites to follow, as well.”
Explaining the timing of the launch, Polanco declared, “The why is with the importance of under pining, the importance of layering head to toe with pretty little things. Intimates is a natural evolution of our core brand, and ESP Group’s expertise in this market is a perfect match for us to design and produce quality pieces that the Sanctuary girl has grown to love.”
Paul Fitzpatrick, president of ESP Group added, “We are excited to partner with Sanctuary Clothing as it is an amazing opportunity to expand on their already established success and loyal audience by offering an intimates collection that reflects the line’s vintage inspired detailing and effortless wear ability.”
Launched in 1997, Sanctuary calls itself a “lifestyle brand” with a wide range of “fashion pieces” designed by Polanco and sold in ‘department stores, specialty chains, boutiques, e-commerce sites, and their own site www.sanctuaryclothing.com.”
ESP and its related companies have been in the business of designing and marketing men’s, women’s, and children’s underwear, sleepwear, and loungewear for the past 30 years.
According to the ESP website, the company produces in Thailand, China and Cambodia with “a vertical operation from fabric knitting, to printing, to sewing.”
The website states, “We market our product lines under our in-house brands, private labels and licensed brands. Our own brands include French Dressing, Mind, Body and Soul, Coffee Talk, Body Basix and Bridgeport. We produce private label merchandise for Costco Wholesale under the Hathaway brand, Covington for Sears and Lanesboro for B.J’s Wholesale Club. We also produce under license Dockers underwear and loungewear for men. Under license agreement with Kenneth Cole Productions we produce men’s and women’s sleepwear, loungewear and underwear under the Kenneth Cole New York and Kenneth Cole Reaction labels. Our customer base consists of domestic and international department stores, mid tier stores, wholesale clubs, direct to consumer channels as well as the Dockers and Kenneth Cole retail stores.”
The firm has a 130,000 sq. ft. distribution center near Los Angles and
a showroom at 358 5th Avenue in New York City.
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