(Filed Under wholesale Shapewear News). Siluet, the Colombian shapewear producer that emphasizes the weight loss and body sculpting properties of its products, has introduced a free application for the Apple iphone and ipad, which helps users measure their progress in changing their bodies.
“We wanted to offer a different experience to our customers,” explained Juan Vargas, a sales executive at the company. “This is a great tool to get a different experience for people who are using our shapewear.” Using the application, wearers can monitor both their waist to hip ratio (WHR) and their body mass index (BMI) and see their results in graphic format instead of just “in the mirror.”
According to their description of the application on the itunes website, the waist to hip ratio “will give you a clear indicator of where you are and where you want to be with the use of your Siluet garment. WHR is a vital indicator to measure your body’s health status and how it proportionally looks more attractive with your progress.”
The body mass index number “will give you a clear indicator about your weight and where it stands in relation to the standards to identify how healthy you are and how much your appearance has improved with the use of your Siluet garment.” The website adds, “With the calculators you can also identify which Siluet size is best for you while you make your progresses and increase your health. Live the digital and interactive experience of detailing our products to choose the most appropriate for you.”
“If you are actually using the product, it is going to be so much fun” to use the application, said Vargas. Indeed, he and Ana Maria Vargas, a principal in the firm, both noted that they are intentionally injecting elements of “fun” into all of the company’s marketing tools, including their new catalog. “Fun, is part of the core of this app. To make fun the whole experience of our shapewear,” said Juan.
Ana Maria added that they are seeking to establish Siluet as a “premium brand” in the shapewear arena, adding that “we are the only shapewear company that offers this app.”
The shapewear application can be downloaded at the itunes store at: http://itunes.apple.com/app/siluet-shapewear/id527741408?mt=8
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