(Filed Under Licensing News). ‘Fifty Shades of Grey’ licenses for North America have been granted to Hyp, for hosiery including stockings, garter sets and printed tights, and to Briefly Stated, for women’s daywear, loungewear and sleepwear, including sets, pajamas, sleep shirts, sleep pants, robes and underwear.
CopCorp Licensing president Carole Postal said the licenses (including a third to Freeze Clothing for adult men’s and women’s t-shirts, fashion knit tops, and hoodies) are the first that her firm has brokered for the steamy trilogy of best-selling books (Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed) by British author E. L. James.
Hyp, founded in 1991, produces hosiery, underwear, hats and other accessories, under a variety of licensed and company-owned brands. Briefly Stated is a division of manufacturing giant Li & Fung. Freeze is a division of Central Mills.
“Interest in the Fifty Shades of Grey license has been extraordinary,” declared Postal. “Over the past two months since our appointment as North American agent was announced, we’ve worked closely with London-based global agent Caroline Mickler along with author E L James and her literary agent Valerie Hoskins to make sure we select the right licensing and retail partners for the brand. Fifty Shades fans will be pleased to know that Briefly Stated, Hyp, and Freeze are creating high-end quality products that are true to the brand, as conveyed by the books, and available soon in specialty and department stores.”
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