(Filed Under wholesale Lingerie News). Purpuratta was in New York in early August for its first exhibition at Curve, bringing its dramatically colored and boldly decorated Colombian lingerie to the U.S. market. “We try to offer to the client something very beautiful, but very comfortable,” declared international manager Sarita Trujillo Durán. “It is a boutique brand but without the price.”
Founded four years ago and “named for a flower” (Laelia purpurata [sic], the national flower of Brazil, with many color variations), Purpuratta is “Lingerie for every single day of the week,” for the “very busy woman,” said Durán. “It’s very fresh, soft, very light. We are so picky selecting our materials.” Four collections are produced each year (two for spring, two for fall), each containing about ten bras, each offered with a matching panty or thong. There are also “cover-ups” for beach or home. Swimwear is “not yet” part of the brand. The spring 2013 collection on display at Curve was ballerina-inspired and bears the name “Come Fly With Me.”
Pricing for the line is moderate, with bras wholesaling from about $16.20 to $17.69, panties from about $8.72 to $11.42 and thongs from about $6.62 to $8.51 according to Durán.
Specialty boutiques, especially in New York and Florida are the initial target for the company. In South America, Colombia is the main market, but the brand is also sold in Peru and Argentina.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.