(Filed Under wholesale Lingerie News). OneStopPlus Group, a part of the giant Redcats apparel organization, announced it received a full U.S. patent (#8,206,196) for its Comfort Choice Side-Wire Bra (which it launched in 2007).
According to the company, its bra, which comes in sizes 36B through 54G, “features side-wire technology that contours and shapes the bust area, as well as soft cups, padded straps, and hidden side panels designed to enhance a woman’s curves.” The firm added that “Moving forward [it] plans to increase the number of styles utilizing the side-wire technology.”
OneStopPlus retails the bra at several of its online sites including OneStopPlus.com, WomanWithin.com, Roamans.com, Jessicalondon.com and fullbeauty.com.
“This revolutionary side-wire technology that we developed is truly innovative – we did not simply replicate our competitors, we designed a product that our customers have embraced and continue to find unbelievably comfortable,” said Michele Crawbuck, vice president and brand manager, fullbeauty. “By listening to our customers about what they need in plus-size bras, we created this unique style that combines support, comfort and beauty.”
The new bra joins others in the extensive Comfort Choice collection, “offered at opening to moderate price points and focus[ed] on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world,” according to the company.
“The OneStopPlus Group offers the largest selection of plus and extended plus size bras available anywhere, all designed to beautifully fit a woman’s fuller curves,” added Stephanie Sobel, president of OneStopPlus Group. “Bras and lingerie, the foundations of our customers’ wardrobes, are extremely important to us as we continue to focus on fit and comfort and strive to be a ‘one stop shop’ resource for all plus size women.”
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