(Filed Under wholesale Lingerie News). La Femme Fatale Intimates will be at the International Lingerie Show next week showing a greatly expanded Diva collection of lingerie and shapewear, all featuring extremely sharp pricing and cute and unusual styling. President Hy Laniado told BODY that Diva targets a “14 to 25-year-old” customer. “She is a fun, free-spirited junior girl or woman who is young at heart.” Stores that are buying the line include “junior retailers, chain stores and off price” stores.
Panties “retail [for] $2.99 to $6.99, bras retail from $4.99 to $9.99 [and] shapewear retails from $8.99 to $18.99,” Laniado explained. The collection is already starting to ship.
In lingerie, “We are showcasing 12 core and fashion silhouettes which are each available in 3-5 color ways and prints.” Laniado emphasized that “The line is youthful, flirty and fun, utilizing trendy colors and updated styling details. The sizes run true to junior sizing and start from size small to size X-large. Bras range from 32A to 38D. We are also offering plus size for the junior customer under our Diva-licious sub brand ranging from size XL to 4X in bras, panties and shapewear. Prices are slightly higher.”
In shapewear, Diva offers “smoothing seamless basic shapewear with an emphasis on comfort and technology,” Laniado continued. “There are 6 basic pieces each available in black and nude.”
“We expect the Diva line to grow into a well known brand name with which the customer will associate as being synonymous with trendy, fashionable designs for the price-conscious junior customer. As the Diva line expands into a greater number of retailers we foresee secure partnerships and greater store acceptance as our reliable nature and fashion know-how help us to stand out from the crowd.”
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