(Filed Under wholesale Lingerie News). Knock out! is now offering its “Smart Panties” in “Bewitching” black Supima cotton with matching black nylon lace, a color that had not been part of the original rollout. The first deliveries will start in late October. Knock out! panties “contain patented technologies designed to eliminate moisture and odor,” according to Lorraine Chambers, vp of sales.
Various styles of panties wholesale from $9.50 to $15.25 and have suggested retail prices that range from $24 to $38. The company has also recently introduced No Trace men’s underwear and Mighty Nighties sleepwear, designed to fight night sweats, both of which product categories are available in black, among other colors. The panties are available in sizes XS on up to 3X, and also come in nude, lilac, slate and white. Knock out! products are made and shipped from North Carolina, and leave the warehouse within five days of the order. The target customer is “30-years-old and up,” according to Chambers, and the panties are sold through “better specialty stores,” as well as the major web retailers.
Knock out!, NO TRACE and Smart Panties are trademarks of Angle Enterprises, LLC, which is based in Washington, DC. Angela Newnam, creator, CEO and founder, holds an MBA from Harvard, and was the first woman to win the Harvard Business School Alumni Global New Venture Competition. The company was also named one of the Top 15 Global Startups for 2011 by the Kauffman Foundation.
Reach Chambers at (972) 771-4404; firstname.lastname@example.org.
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