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Former Baci Executive Heads New Jewelry Line

(Filed Under wholesale Lingerie News). Easy Castle, a Hong Kong-based company headed by Elan Rofé, has launched a new costume jewelry line under the Ann Devine Products label (which it has also used for sexy lingerie stores in and around Hong Kong). President of the new division is Robert Rosen who until recently was chief operating officer of Baci Lingerie.

Rhinestones are used extensively in the collection of 38 styles, which range from an all rhinestone bra (which wholesales for $79 and could retail for $300, according to Rosen) to earrings which wholesale for $10. Rhinestones spell out words on the earrings, such as SEXY or HORNY or SLUT. A large rhinestone choker with the work SEX in rhinestones wholesales for $22. A choker with fewer stones, spelling out the words SEXY or BITCH, wholesales for $15. A choker in the shape of a bow tie wholesales for $25.

“We just developed this line,” explained Rosen. “All are produced in China and the rhinestones are high quality with high luster and the settings are high quality.” The Ann Devine packaging comes with a clear window so the consumer can view the item inside. “It’s a nice, fun accessory line.” Rosen added that the target customers “are all women ages 15 to 60. I could see my grandmother wearing these SEXY earrings.”

The line is distributed by XGen Products in the U.S. and has already been ordered by Lion’s Den and Deja Vu, among others, according to Rosen. He expects the line to sell in a wide variety of stores, ranging from sexy lingerie shops to mainstream jewelry and other retailers.

more wholesale Lingerie News >>

Published 09-26-2012 by Nick Monjo

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Former Baci Executive Heads New Jewelry Line
Elan Rofé’s Ann Devine Franchises

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