(Filed Under wholesale Lingerie News). Stacey Singleton, who had worked in sales and design at Escanté has left the company. Debbie Herrera has been promoted to replace her and now serves as the new sales manager.

“We are confident that Debbie will excel in this new position,” owner Eduardo Kuri told BODY. Founded in 1986, the company offers three main collections, Escanté, Dulce Caliente (a lower-priced packaged line) and Tesa, a vast collection of corsets. The firm has redesigned its collections under the leadership of Rie Tamaki, their new designer.

The designer discussed the changes, including packaging upgrades for Dulce Caliente, in a recent article in BODY. “We have completely changed the packaging to have a bold and modern look, with a clean black and white spotlight effect. Until last year, we used a paper box, this year we changed it to a clear vinyl bag which lays flatter on the wall hangers for retailers and are sturdier. It won’t have issues of the box ripping when customers open and look at the products. My goal was to design for women to be confident, sexy, edgy, sassy, which I think this new packaging really defines.”

Tamaki compared Dulce Caliente to the existing Escanté label saying it “is sexier and hotter, just like it’s name. It is a sexy, seductive line for the imaginative and romantic. [The label contains] lingerie and costumes that are lower in price than Escanté,” and the label is composed mostly of full sets, and only a “couple of panties.”

For “lingerie/costume sets,” retail prices for Dulce Caliente range from $15 to $32, with the panties at $10 to $11. By comparison, the retail prices for the Escanté label range from $22 to $65 for babydolls, chemises, bustiers and teddy sets, while “Escanté’s garter belts alone retail from $13 to $24” said Tamaki.

“The number of SKU’s are different every year but the new Dulce will carry 60 plus styles. They are one-size- fits-most,” explained the designer. “Our Escanté line carries approximately 495 SKU’s, and there are approximately 130 SKU’s” in the company’s Tesa line of corsets.

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Published 10-17-2012 by Nick Monjo