(Filed Under wholesale Sleepwear News). U.S. brand Paddi Murphy tackles hot flashes, night sweats and general discomfort with its flagship sleepwear brand Softies, a line of moisture-wicking pajamas and nightgowns that emphasize femininity and function.
Dennis Murphy, nicknamed Paddi as a young boy, tapped into his 40 years of experience in the lingerie and apparel business when he established his brand in 2005 in Edina, Minn. Softies products are made with a patented moisture management technology that keeps wearers cool and dry while neutralizing odors and inhibiting bacteria growth caused by sweat.
Softies looks include tanks, tees, chemises, gowns, shorts, capris, pants and robes in a variety of color options. The sets are embellished with luxurious details including lace, structured collars and ruffles, and customers are sure to find a look that suits their needs with the range of necklines, lengths and details like adjustable straps.
The moisture-wicking technology lasts for the duration of the garments and requires no special care — the sleepwear requires only machine washing and drying and will not shrink or fade.
Target customers for the Softies brand is primarily middle-aged and older women experiencing moisture management issues brought on by menopause, or any women who may need relief from discomfort originating from pregnancy, diabetes, chemotherapy or humid, steamy nights.
Softies garments are available in sizes S to XL and plus sizes 1X/2X and 3X/4X, roughly accommodating U.S. sizes 4 to 28. Wholesale prices range from $30 to $36 with a suggested retail range of $59.95 to $94.95. Products are made in the U.S., China, El Salvador and Turkey and ship from a distribution center in the Midwest to cut down on shipping costs from coast to coast, and there is no minimum order requirement.
Softies are available online as well as in boutiques and specialty shops in the U.S. and Canada, including La Petite Coquette in New York and Intima in California, among others.
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