top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news Comfort Choice Custom Fit Bra

(Filed Under wholesale Lingerie News). Fullbeauty has just introduced its new patent pending Comfort Choice Custom Fit Bra, “designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps.” The bra is offered in sizes ranging from 38B to 48DDD and retails on the company’s site for $29.99 to $34.99.

According to a statement from Fullbeauty, a division of Redcats, an online distributor of apparel and other consumer products, “The bra has easy front sliders that adjust an extra two inches on both sides for a perfect balance and custom fit. In addition to the sliders, the Custom Fit Bra has a hidden sling for extra comfort and support.” It has cotton-laminated cups and comes in dark magenta, white and rose nude.

Fullbeauty is a division of Redcats, an online distributor of fashion and other consumer products, which, in turn, is a division of PPR, a public French company. According to a statement by the chairman of Redcats on its web site, it “ranks among the top 3 of apparel e-merchants worldwide, in terms of sales volumes on its web sites and footprint in 31 countries.” In 2010, according to the PPR annual report, the Redcats division generated around $4.5 billion in revenue for the firm from about 70 different e-commerce sites and 184 million items sold worldwide that year. In 2011 PPR announced it had begun the process of selling the Redcats division, perhaps because it was less profitable than the luxury and Puma divisions of the conglomerate.

“Many women fluctuate in weight and size so the Comfort Choice Custom Fit Bra allows women to make a slight adjustment to the fit to ensure her figure is balanced and she looks beautiful in her clothes,” said Michele Crawbuck, vice president and brand manager, fullbeauty. “A bra that fits and flatters your figure is the key to looking and feeling good, and the Comfort Choice Custom Fit Bra was designed to give curvy women the perfect fit everyday.” According to the company statement, the new bra is “an exclusive design of Comfort Choice, a long-standing brand well-known and trusted by fullbeauty and OneStopPlus Group’s loyal customers.“

more wholesale Lingerie News >>

Published 10-22-2012 by Nick Monjo

Related Articles Unveils Plus Size Bra Finder Comfort Choice Custom Fit Bra Mails 72-Page Print Catalog Adds Plus Swimwear Choices

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow