(Filed Under Financial and General Interest News). Jockey named Byron Norfleet as president and COO, replacing Ed Emma who will become "consultant to the CEO on December 14, 2012," according to a company announcement.
“Under Ed Emma’s leadership, Jockey experienced a period of remarkable growth and expansion. He is leaving behind a rich legacy, and we are deeply thankful for his extraordinary stewardship of the Jockey brand,” said Jockey International Inc.’s chairman and CEO Debra Waller. “As we look to the future, we are fortunate to have an exceptionally skilled and experienced leader in Byron Norfleet. He possesses the vision, expertise and strategic focus to ensure Jockey’s continued success in the years ahead.”
Norfleet joined the firm in 2010, after a 25 year career in apparel, footwear and retail, as president of North America wholesale and licensing. According to the company statements, "Norfleet led a number of successful initiatives including new product introductions and robust expansion. He spearheaded the Coopers by Jockey launch at Nordstrom, Jockey’s shapewear collaboration with Yummie Tummie and the new JKY by Jockey collection at Target." The company’s biography for Norfleet states that "prior to joining Jockey, Norfleet held management roles at PMI, Brown Shoe Company and Genesco. He was president and CEO at PMI from 2005 through 2009, and SVP and GM and later president at Brown Shoe Company with the Naturalizer footwear brand from 1998-2004. He also held several senior leadership roles at Genesco in marketing and retail from 1984-1998. Norfleet has an MBA and BA from Vanderbilt University."
“Jockey is an iconic American brand with a rich history and an exciting future,” said Norfleet. “I’m eager for the opportunity to capitalize on the company’s strong momentum and drive continued innovation and growth for the brand.”
The Jockey announcement lauded Emma, stating that during his "21-year tenure, he was instrumental in establishing Jockey as a leader in the intimate apparel category. His major accomplishments include expanding the brand throughout North America and internationally, leading the launch of new direct-to-consumer channels with Jockey.com and the Jockey catalog business, and brand building efforts that include Jockey’s highly successful partnership with Tim Tebow. In addition to taking on the new role of consultant to the CEO, Emma will continue to serve on Jockey International’s board of directors."
“Jockey is an extraordinary company whose success has been built on exceptional products, deep brand loyalty and highly dedicated and talented employees. I feel fortunate to have had the opportunity to work with this great company and am deeply grateful for the support of our CEO and the board of directors over the years,” said Emma. “I’m confident Byron and the senior leadership team will continue to build on the company’s success and position Jockey for a strong future.”
Jockey International, Inc., a privately held company, was founded in 1876 and today sells products in "more than 120 countries around the world."
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