(Filed Under wholesale Lingerie News). A first look at Chantelle’s spring summer 2013 lingerie is a tour of Paris, with many of its 27 collections names after a section of the city. Within each of the groups, each of which contain a variety of lingerie silhouettes and color variations. On our "more info" page which accompanies the continuation of this article we include images of some of our favorite styles.

"We continue our theme of precious gemstones into the Spring/Summer 13 collection adding a reflection on the "Desire to Travel"," wrote Kristin Palermo, the firm’s social media director, in an e-mail message to BODY. "Our Alabaster whites, shimmering citrines, and prismatic opals are inspired by magical stones, talismans and charms and mirror our wish for warmer months and other parts of the globe."

Chantelle bras, to us, always have the look of something carefully constructed, an elegant scaffolding or what the framework of a jet would look like if it were covered in elegant lace instead of a skin of aluminum. You can see that look of precisely fitted parts in collections with names such as Tuileries (named after the gardens, and perhaps the palace that once stood there on the right bank of the Seine), Eternelle, Vendome (named for the luxurious Place Vendome and the Vendome Column) and Paris.

Pursuing this theme of elegant construction, it is interesting that in Chantelle’s spring summer 2013 "Look Book" of 60 pages an entire page is devoted to describing sections of Paris, with an emphasis on the architecture contained within each. "Notre Dame, known as a jewel of French Gothic architecture," begins one passage. "Boulevard Haussmann is mostly lined with apartment blocks whose regulated cornice height gives a pleasing eyeline to the Boulevard," reads another. And finally, in a description of the Pont Neuf (New Bridge) we find this passage: "It was also the first bridge with pavements, which made it an immediate hit with the Parisians who use the bridge as a meeting place. The semicircular areas near the pavement were especially ideal for socializing." Something in the latter description brings to mind the construction of one of the company’s signature garments.

The new collections include elaborate and sexy groups, basics, shapewear and even "sexy shaping."

more wholesale Lingerie News >>

Published 11-14-2012 by Nick Monjo