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current news

Dreamgirl Debuts 2013-2014 Lingerie Lines


(Filed Under wholesale Lingerie News). Dreamgirl International has launched its 2013-2014 lingerie collection, with a focus on expanding the seductive styles of its clubwear and fetishwear lines.

Senior Vice President of Design and Merchandising Susan Feldman stated that the new designs are inspired by international runway shows, with silhouettes reflecting hot styles like illusion necklines, cutouts and architectural latticing. Trendy details like fringe, studs and chains are highlighted on many garments.

“Dreamgirl has designed a fashionable, on-trend collection, ranging from edgy and sexy to demure and retro-inspired lingerie,” Feldman said. “We have something for everybody and every fantasy — both naughty and nice!”

The look of leather is abundant in Dreamgirl’s Fashion Forward Fetish line. Sizzling one- and two-piece lingerie sets capitalize on this season’s hottest looks and even include accessories such as wrist restraints, eye masks and paddles. Several fetishwear styles were incorporated into Dreamgirl’s boxed Diamond lines, which are sporting sleek new packaging this season. Clubwear designs highlight popular black-light-compatible fabrics and sexy animal prints, and the company has increased its extremely popular and effortlessly affordable panty collection by 30 percent.

Additionally, Dreamgirl has made it incredibly easy for retailers to keep the company’s fashions perpetually in stock. “We have updated our Always In Stock program with new top performing Diamond styles to ensure our customers continue strong sales throughout 2013,” Dreamgirl CEO Christopher Scharff said. “We brought in a top inventory management system, Logility, which has made it possible to expand the AIS program to all areas including hanging, packaged and plus lingerie.”

The company’s wholesale prices range from $1 to $13 for hosiery, $8 to $12 for Diamond packaged lingerie and costumes, $10 to $16 for hanging lingerie and robes, $18 to $26 for corsets and $15 to $25 for clubwear. Hanging styles come in sizes S to XL, while packaged garments are available in One Size or One Size Queen. The 2013-2014 collection will be able to ship starting Dec. 1.

Los Angeles-based Dreamgirl International’s products can be found at hundreds of retailers online and around the world, including Adam & Eve, Cindie’s, Magic Corsets in New York and Playmates of Hollywood in Los Angeles.


more wholesale Lingerie News >>

Published 11-14-2012 by Katherine Rautenberg

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