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Interfiliére Emphasizes Unified Show Identity

(Filed Under wholesale Lingerie News). The Interfiliére trade shows, which describe themselves as "the leading international sourcing platform for lingerie and swimwear," are seeking to provide a unified look and presence, and are introducing a slick new "visual identity" that they will use in all its markets (Hong Kong, Shanghai and, of course, Paris).

"Interfiliére accompanies and advises its clients on all the different markets, identifying new sources of growth and offering an insight into future industry developments; creating a corporate logo and shared visuals is therefore a natural step," the show management explained in a statement.

According to the show management, the four shows each year attract some 600 companies (from 35 countries) which provide the components to swimwear and lingerie, along with "more than 30,000 visitors from 95 countries," according to Interfiliére.

"The new visual identity focuses on Interfiliére’s four seasons: January and July in Paris, March in Hong Kong and October in Shanghai. This way, Eurovet is reinforcing its strategy as a high-profile show, operating in different cities and countries."

The next show dates are as follows: Interfiliére Paris, January 19th through the 21st 2013 at the Paris Expo Porte de Versailles; Interfiliére Hong Kong, March 26 and 27th in the Hong Kong Convention and Exhibition Centre: and Interfiliére Paris, July 6th through the 8th, again at the Paris Expo Porte de Versailles. Interfiliére Shanghai was recently held in October at the Shanghai Exhibition Center;

"For nearly 30 years, Interfiliére has made its mark as the leader in the fabrics and accessories market for intimates and beachwear," emphasized the show management, noting its start as a French-based exhibition. "Positioned as both a trend setter and business platform, Interfiliére combines innovation, tradition and the most high-performance expertise. The successive launches of the Shanghai and Hong Kong shows in 2005 and 2006 confirmed the international strategy and DNA of the brand."

"From Paris to Shanghai, via Hong Kong, the brand has all the global markets covered," the management continued. "Offering unrivaled inspiration and sourcing, Interfiliére events are an industry benchmark, recognized for their selective range, trend-setting and forecasting and tailored to support the strategies of brands and garment-manufacturers working in intimates and beachwear worldwide."

more wholesale Lingerie News >>

Published 11-15-2012 by Nick Monjo

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