(Filed Under wholesale Lingerie News). Les Affaires, with its French-inspired collection of sleepwear, loungewear, dresses and camisoles, opened a new boutique in Singapore at the end of October at Plaza Singapura #03-70. It is the firm’s second retail shop. Recently the company, which is a division of the large, publicly traded apparel and textile firm, GLG Corp. Ltd,, has exhibited at the Curve lingerie shows.
The feel of Les Affaires is mostly conservative, classy, feminine and missy -- but there are some younger, sexier pieces as well. Colors are often muted, with lots of soft pinks and blues. Very often there is some degree of lace trim. Fabrications include: 60% cotton 40% modal jersey, rayon jersey, bamboo jersey, 95% modal 5% spandex jersey, 75% cotton 25% poly velour, 96% rayon 4% spandex jersey, and Tencel wool blends.
Les Affaires is already sold in several specialty stores in the U.S including Top Drawer, Liana Jane in Manhattan and Creative Aspire in New Jersey. Besides the U.S. a “main target” for the brand is the Asian market.
GLG was founded in 1977 and when it went public on the Australian ASX exchange in December, 2005 the company noted in a press release that was “a leading supplier of casual quality knitwear to customers including Wal-Mart, Macy’s, Aeropostale, Target and Sears Holdings Corp.
At last report, Les Affaires was close to opening a U.S. office at 112 West 34th Street in Manhattan.
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